Payal writes in various formats including blogposts, case studies, white papers, thought leadership articles, newsletters, e-books, podcast scripts and any other long-form content assets. Her expertise lies in content produced from data-driven research and interviews with subject-matter experts, told with her innate storytelling style.

Payal has written over 100+ short news reports and editorial features, backed by research, facts, and on-ground or virtual reporting. Payal is an experienced global development journalist with bylines in The Guardian, Al Jazeera, the South China Morning Post, and The Stanford Social Innovation Review, amongst several other international media houses.

Payal drives editorial strategy answering the “what” and “how” of your content creation. Her strategy is built on closely observing the customer journey and supporting it through authentic storytelling.

Payal effortlessly handles large volumes of content, managing, publishing and repurposing it for different channels. She also trains and mentors junior writers, allowing your organization to scale content and communications.

Payal takes breaks from work by trekking in the Himalayas, soaking in a swimming pool, dancing Kathak, or simply reading a good book. Her friends and family describe her as a passionate, playful, and an empathetic person.