THE WORK

TABLE OF CONTENTS

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SALESFORCE PROJECT

CLIENT:

Andela

REGION:

New York City, USA

Five tips for implementing a complex salesforce project

SCOPE OF WORK:

Onboarding a new software can be a daunting task. The success of a digital tool ultimately lies in how users understand its potential to maximize its value. One of the best ways to learn this is to avoid the mistakes of previous users. This ghostwritten article presents insights from critical Salesforce projects in the organization, that helped Andela’s director of revenue operations better understand customers’ needs.

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AI IN CONTENT CREATION

CLIENT:

cut-the-saas

REGION:

Mumbai, India

How do brands use ai in content creation: good, great, ugly

SCOPE OF WORK:

What ROI does AI bring when used to create blog posts? Can the entire process be automated by AI? Considering the risks associated with using AI for content creation, what pitfalls should one avoid? Answering these crucial marketing questions through three industry case studies.

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SUCCESSFUL PRODUCT LEADERSHIP INSIGHTS

CLIENT:

Agnes Muthoni

REGION:

Kenya, Africa

A tech legend shares the only formula you need to build a successful product

SCOPE OF WORK:

Christian Idiodi is one of the most successful product leaders of our generation and a role model for the African tech community. The article presents the thoughts of my client, a senior product leader, on the new shifts in the African tech industry and how mentorship of leaders like Idiodi is crucial for tech leadership in the continent.

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SILVER BULLETS OR LEAD BULLETS?

CLIENT:

Anirudh Dharmagadi

REGION:

Mumbai, India

Silver bullets or lead bullets? The growth mindset your start-up needs

SCOPE OF WORK:

Silver bullets are the ultimate startup fantasy – that one panacea for all your growth woes. This ghostwritten LinkedIn post presents the insights of a senior growth hacker on why silver bullets are just a mirage and it is incremental growth that your start-up needs to succeed.

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RECRUITING GEN Z FACTORS

CLIENT:

Indeed

REGION:

India & USA

Recruiting gen z? don’t ignore these 5 factors

SCOPE OF WORK:

As Gen Z enters the workforce in larger numbers with each passing year, recruiters have cause for concern – over 53% of Gen Z are likely to leave their employers within two years, compared to just 36% of Millennials.One in ten data-driven thought-leadership articles written for the client, this one decodes the unique needs, aspirations, and values of Gen Z from a recruitment perspective.

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THE GOOD FASHION FUND

CLIENT:

The Stanford Social Innovation Review

REGION:

California, USA

A unique global fashion fund invests in green textile manufacturing tech

SCOPE OF WORK:

The first-of-its-kind international fund, stakeholders from Amsterdam, Hong Kong, and Taiwan were interviewed for their insights. The article showcases the potential and limitations of using green technology in textile manufacturing and the future of climate investment. Chosen from one of many international stories, it was featured in the print magazine edition.

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THE NEXT TEXTILE POWERHOUSE

CLIENT:

Bzaar

REGION:

India & USA

From culture to commerce: india's is on its way to become a sustainable textile powerhouse

SCOPE OF WORK:

With the global manufacturing migration steadily moving away from China and strongly towards India, the sub-continent also stands out as a natural choice for businesses seeking to align with sustainability values. Find out with my data-driven stories, crafted to inform global B2B markets on the handmade sourcing landscape in India.

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LANGUAGE LEARNING WITH TECH

CLIENT:

Adobe & TES Global

REGION:

London, United Kingdom

How schools are using tech to bring learning to life

SCOPE OF WORK:

Researchers have found that less than half of British employers believe students are leaving full-time education without the advanced digital skills they need to enter the modern workplace. One of five sponsored features written for the client, this article shares staff and expert insights on how one multi-academy trust revolutionized its approach to language learning with the use of Adobe’s digital learning tools.

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EDUCATION OP-ED

CLIENT:

C.Blohm & Associates

REGION:

Monona, United States

Can we imagine a future where there are no teacher evaluations?

SCOPE OF WORK:

Almost a decade of reforms to create complex and rigorous teacher evaluation systems have produced almost no measurable improvement in reading, math, or high school graduation. While costing US taxpayers $15-20 billion dollars. This ghostwritten op-ed examines the alternatives to teacher evaluations and how the client’s video recording system and teacher mentor coaching program can fill the gaps.

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FUTURE OF INTERACTIVE ED-TECH

CLIENT:

Andela

REGION:

New York City, USA

Three guiding principles for interactive experiences in edtech

SCOPE OF WORK:

Having broken many barriers to education, edtech is now moving towards optimizing learning, through technologies like AI that aid cognitive research. This ghostwritten article presents the insights of a former MIT project manager on where Edtech is headed as an industry, including the new frontier of interactive experiences, which is the natural next step for improving experiences and learning retention.

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DIGITAL CREATIVITY AT HOME

CLIENT:

GoStudent

REGION:

Vienna, Europe

How to encourage digital creativity as parents

SCOPE OF WORK:

In the UK there is already a creative digital skills shortage in a number of key creative industries. One of 45+ blogposts written for the client on K-12 education and digital learning, this article provides interactive and meaningful ways parents can encourage digital creativity at home.

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CHATBOT CASE STUDY

CLIENT:

cut-the-saas

REGION:

Mumbai, India

Chatbot erica: bank of america's answer to modern customer engagement

SCOPE OF WORK:

AI chatbots and conversational chatbots have emerged as pivotal tools for customer engagement strategies. What sets them up for success? My data-driven case study on Bank Of America’s Erica finds out.

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AI IN CONTENT CREATION

CLIENT:

cut-the-saas

REGION:

Mumbai, India

How do brands use ai in content creation: good, great, ugly

SCOPE OF WORK:

What ROI does AI bring when used to create blog posts? Can the entire process be automated by AI? Considering the risks associated with using AI for content creation, what pitfalls should one avoid? Answering these crucial marketing questions through three industry case studies.

Read morearrow
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THE GOOD FASHION FUND

CLIENT:

The Stanford Social Innovation Review

REGION:

California, USA

A unique global fashion fund invests in green textile manufacturing tech

SCOPE OF WORK:

The first-of-its-kind international fund, stakeholders from Amsterdam, Hong Kong, and Taiwan were interviewed for their insights. The article showcases the potential and limitations of using green technology in textile manufacturing and the future of climate investment. Chosen from one of many international stories, it was featured in the print magazine edition.

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CLIMATE NEWS

CLIENT:

Entelligent

REGION:

Boulder, USA

Global climate action & investment news

SCOPE OF WORK:

Research and write LinkedIn posts on global climate action and investment news for the client’s climate risk analytics platform; measuring and managing investment exposure to climate risk.

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CHATBOT CASE STUDY

CLIENT:

cut-the-saas

REGION:

Mumbai, India

Chatbot erica: bank of america's answer to modern customer engagement

SCOPE OF WORK:

AI chatbots and conversational chatbots have emerged as pivotal tools for customer engagement strategies. What sets them up for success? My data-driven case study on Bank Of America’s Erica finds out.

Read morearrow
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THE GOOD FASHION FUND

CLIENT:

The Stanford Social Innovation Review

REGION:

California, USA

A unique global fashion fund invests in green textile manufacturing tech

SCOPE OF WORK:

The first-of-its-kind international fund, stakeholders from Amsterdam, Hong Kong, and Taiwan were interviewed for their insights. The article showcases the potential and limitations of using green technology in textile manufacturing and the future of climate investment. Chosen from one of many international stories, it was featured in the print magazine edition.

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THE FUTURE OF PAYMENTS

CLIENT:

Agnes Muthoni

REGION:

Kenya, Africa

Payments: the east leads the future of fin-tech

SCOPE OF WORK:

There is a new kid in the fintech market that is grabbing the global spotlight. While fintech funding seems to have dipped in most spheres, payments remain the darling. This data-driven analysis explores the growing global markets for payments, India’s phenomenal success story with UPI, and possibilities for African organizations in the global payment landscape.

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RECRUITING GEN Z FACTORS

CLIENT:

Indeed

REGION:

India & USA

Recruiting gen z? don’t ignore these 5 factors

SCOPE OF WORK:

As Gen Z enters the workforce in larger numbers with each passing year, recruiters have cause for concern – over 53% of Gen Z are likely to leave their employers within two years, compared to just 36% of Millennials.One in ten data-driven thought-leadership articles written for the client, this one decodes the unique needs, aspirations, and values of Gen Z from a recruitment perspective.

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REMOTE TEAM MANAGEMENT

CLIENT:

Andela

REGION:

New York City, USA

Five insights on running a fast-paced remote engineering team

SCOPE OF WORK:

COVID-19 plunged the workforce into remote work worldwide. Even as vaccines have allowed us to resume in-person work, remote work is here to stay. However, for senior leadership management, remote teams can be a whole new ball game. In this ghostwritten article, a director of engineering shares his five personal practices (including pitfalls to avoid) on the journey of remote hiring.

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WORK BURNOUT

CLIENT:

Howdy.care

REGION:

Copenhagen, Denmark

Work burnout: 5 ways to read the signs and help employees recover

SCOPE OF WORK:

Employee burnout doesn’t happen overnight. It’s a series of triggers that occur over time. It can cause even the most passionate employee to become disengaged as a result. This guide helps you identify the signs of burnout in your teams, and the effective ways you can help employees recover from burnout, while preventing future waves of burnout.

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THE GIG ECONOMY

CLIENT:

Indeed for Argos Multilingual

REGION:

Boulder, USA

3 ways to keep your employees from joining the gig economy

SCOPE OF WORK:

It’s universally acknowledged that the gig economy is here to stay. One in ten data-driven thought-leadership articles written for the client, this one navigates how business owners, managers and recruitment heads can develop strategies suited to hire from the gig economy and create engagement models for greater retention in existing employees who might want to join this new market.

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GROWTH LEADERSHIP

CLIENT:

Agnes Muthoni

REGION:

Kenya, Africa

The single most important thing i wish i did during my first 30 days as a growth leader

SCOPE OF WORK:

The article presents the thoughts of my client, a senior product leader, on the way she used upward management to clarify expectations for herself and her boss. Enabling them to build a strong rapport and trust.

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WORK BURNOUT

CLIENT:

Howdy.care

REGION:

Copenhagen, Denmark

Work burnout: 5 ways to read the signs and help employees recover

SCOPE OF WORK:

Employee burnout doesn’t happen overnight. It’s a series of triggers that occur over time. It can cause even the most passionate employee to become disengaged as a result. This guide helps you identify the signs of burnout in your teams, and the effective ways you can help employees recover from burnout, while preventing future waves of burnout.

Read morearrow
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GROWTH LEADERSHIP

CLIENT:

Agnes Muthoni

REGION:

Kenya, Africa

The single most important thing i wish i did during my first 30 days as a growth leader

SCOPE OF WORK:

The article presents the thoughts of my client, a senior product leader, on the way she used upward management to clarify expectations for herself and her boss. Enabling them to build a strong rapport and trust.

Read morearrow
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DRUG MANAGEMENT WITH CHILDREN

CLIENT:

GoStudent

REGION:

Vienna, Europe

How to help your kids if they take drugs

SCOPE OF WORK:

Discovered that your teen is doing drugs and is at a loss for what to do? Don’t know what is the right way to react? Read this guide to mindfully handle the situation. One of 45+ blogposts written for the client on parenting and mental heath, the article shares the insights of a creative play therapist, on how to support your child to manage, recover and stop their usage of drugs.

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DOWN THE RABBIT HOLE

CLIENT:

Homegrown

REGION:

Mumbai, India

Stories of drug addiction and rehab in india

SCOPE OF WORK:

One of 50+ stories written for the client, the feature carries the voices of addicts, medical doctors, and administrators to present the realities of drug addiction and rehab in India across socio-economic classes.

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CO-WORKING CHOICES

CLIENT:

Ministry Of New

REGION:

Mumbai, India

3 signs you joined the wrong co-working space

SCOPE OF WORK:

In a personal blog post for my client, I share three signs that tell you you’re in the WRONG co-working space and how you can find the right one for yourself.

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FLUSHING TABOO

CLIENT:

The Stanford Social Innovation Review

REGION:

California, USA

Flushing taboo: this eco-toilet can end open defecation in the world

SCOPE OF WORK:

Through this 25-year-old case study, we discover the design of an eco-toilet that could end open defecation in the world. The most challenging project of Payal’s career, the design of the toilet had not been trademarked and was discredited to various sources. Writing the true story involved assembling data, facts, timelines, and having real-time conversations with primary sources that had been under the radar for over two decades.

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THE VERANDAH HOUSE

CLIENT:

Design Pataki

REGION:

Mumbai, India

The verandah house – where nature dwells with ancestral legacy

SCOPE OF WORK:

Sponsored feature for India’s foremost digital design magazine, the piece explores the design ethos behind a family bungalow where nature dwells with ancestral legacy to re-brith an enviable home in both soul and body.

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CRUELTY-FREE LEATHER

CLIENT:

Homegrown

REGION:

Mumbai, India

A new cruelty-free indian leather brand is making accessories for men

SCOPE OF WORK:

The ethos of this all-leather exclusive men’s accessories brand rests on three strong pillars that are durability, ethics and elegance. We spoke to Gaurav Godbole the man behind it to understand just how he manages to consistently stay true to this remarkable combination.

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THE NEXT TEXTILE POWERHOUSE

CLIENT:

Bzaar

REGION:

India & USA

From culture to commerce: india's is on its way to become a sustainable textile powerhouse

SCOPE OF WORK:

With the global manufacturing migration steadily moving away from China and strongly towards India, the sub-continent also stands out as a natural choice for businesses seeking to align with sustainability values. Find out with my data-driven stories, crafted to inform global B2B markets on the handmade sourcing landscape in India.

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A NOTE OF RECOMMENDATION

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© Payal Mohta 2024