THE WORK
TABLE OF CONTENTS
SALESFORCE PROJECT
Andela
REGION:New York City, USA
Five tips for implementing a complex salesforce project
SCOPE OF WORK:
Onboarding a new software can be a daunting task. The success of a digital tool ultimately lies in how users understand its potential to maximize its value. One of the best ways to learn this is to avoid the mistakes of previous users. This ghostwritten article presents insights from critical Salesforce projects in the organization, that helped Andela’s director of revenue operations better understand customers’ needs.
Read moreAI IN CONTENT CREATION
cut-the-saas
REGION:Mumbai, India
How do brands use ai in content creation: good, great, ugly
SCOPE OF WORK:
What ROI does AI bring when used to create blog posts? Can the entire process be automated by AI? Considering the risks associated with using AI for content creation, what pitfalls should one avoid? Answering these crucial marketing questions through three industry case studies.
Read moreSUCCESSFUL PRODUCT LEADERSHIP INSIGHTS
Agnes Muthoni
REGION:Kenya, Africa
A tech legend shares the only formula you need to build a successful product
SCOPE OF WORK:
Christian Idiodi is one of the most successful product leaders of our generation and a role model for the African tech community. The article presents the thoughts of my client, a senior product leader, on the new shifts in the African tech industry and how mentorship of leaders like Idiodi is crucial for tech leadership in the continent.
Read moreSILVER BULLETS OR LEAD BULLETS?
Anirudh Dharmagadi
REGION:Mumbai, India
Silver bullets or lead bullets? The growth mindset your start-up needs
SCOPE OF WORK:
Silver bullets are the ultimate startup fantasy – that one panacea for all your growth woes. This ghostwritten LinkedIn post presents the insights of a senior growth hacker on why silver bullets are just a mirage and it is incremental growth that your start-up needs to succeed.
Read moreRECRUITING GEN Z FACTORS
Indeed
REGION:India & USA
Recruiting gen z? don’t ignore these 5 factors
SCOPE OF WORK:
As Gen Z enters the workforce in larger numbers with each passing year, recruiters have cause for concern – over 53% of Gen Z are likely to leave their employers within two years, compared to just 36% of Millennials.One in ten data-driven thought-leadership articles written for the client, this one decodes the unique needs, aspirations, and values of Gen Z from a recruitment perspective.
Read moreTHE GOOD FASHION FUND
The Stanford Social Innovation Review
REGION:California, USA
A unique global fashion fund invests in green textile manufacturing tech
SCOPE OF WORK:
The first-of-its-kind international fund, stakeholders from Amsterdam, Hong Kong, and Taiwan were interviewed for their insights. The article showcases the potential and limitations of using green technology in textile manufacturing and the future of climate investment. Chosen from one of many international stories, it was featured in the print magazine edition.
Read moreTHE NEXT TEXTILE POWERHOUSE
Bzaar
REGION:India & USA
From culture to commerce: india's is on its way to become a sustainable textile powerhouse
SCOPE OF WORK:
With the global manufacturing migration steadily moving away from China and strongly towards India, the sub-continent also stands out as a natural choice for businesses seeking to align with sustainability values. Find out with my data-driven stories, crafted to inform global B2B markets on the handmade sourcing landscape in India.
Read moreLANGUAGE LEARNING WITH TECH
Adobe & TES Global
REGION:London, United Kingdom
How schools are using tech to bring learning to life
SCOPE OF WORK:
Researchers have found that less than half of British employers believe students are leaving full-time education without the advanced digital skills they need to enter the modern workplace. One of five sponsored features written for the client, this article shares staff and expert insights on how one multi-academy trust revolutionized its approach to language learning with the use of Adobe’s digital learning tools.
Read moreEDUCATION OP-ED
C.Blohm & Associates
REGION:Monona, United States
Can we imagine a future where there are no teacher evaluations?
SCOPE OF WORK:
Almost a decade of reforms to create complex and rigorous teacher evaluation systems have produced almost no measurable improvement in reading, math, or high school graduation. While costing US taxpayers $15-20 billion dollars. This ghostwritten op-ed examines the alternatives to teacher evaluations and how the client’s video recording system and teacher mentor coaching program can fill the gaps.
Read moreFUTURE OF INTERACTIVE ED-TECH
Andela
REGION:New York City, USA
Three guiding principles for interactive experiences in edtech
SCOPE OF WORK:
Having broken many barriers to education, edtech is now moving towards optimizing learning, through technologies like AI that aid cognitive research. This ghostwritten article presents the insights of a former MIT project manager on where Edtech is headed as an industry, including the new frontier of interactive experiences, which is the natural next step for improving experiences and learning retention.
Read moreDIGITAL CREATIVITY AT HOME
GoStudent
REGION:Vienna, Europe
How to encourage digital creativity as parents
SCOPE OF WORK:
In the UK there is already a creative digital skills shortage in a number of key creative industries. One of 45+ blogposts written for the client on K-12 education and digital learning, this article provides interactive and meaningful ways parents can encourage digital creativity at home.
Read moreCHATBOT CASE STUDY
cut-the-saas
REGION:Mumbai, India
Chatbot erica: bank of america's answer to modern customer engagement
SCOPE OF WORK:
AI chatbots and conversational chatbots have emerged as pivotal tools for customer engagement strategies. What sets them up for success? My data-driven case study on Bank Of America’s Erica finds out.
Read moreAI IN CONTENT CREATION
cut-the-saas
REGION:Mumbai, India
How do brands use ai in content creation: good, great, ugly
SCOPE OF WORK:
What ROI does AI bring when used to create blog posts? Can the entire process be automated by AI? Considering the risks associated with using AI for content creation, what pitfalls should one avoid? Answering these crucial marketing questions through three industry case studies.
Read moreTHE GOOD FASHION FUND
The Stanford Social Innovation Review
REGION:California, USA
A unique global fashion fund invests in green textile manufacturing tech
SCOPE OF WORK:
The first-of-its-kind international fund, stakeholders from Amsterdam, Hong Kong, and Taiwan were interviewed for their insights. The article showcases the potential and limitations of using green technology in textile manufacturing and the future of climate investment. Chosen from one of many international stories, it was featured in the print magazine edition.
Read moreCLIMATE NEWS
Entelligent
REGION:Boulder, USA
Global climate action & investment news
SCOPE OF WORK:
Research and write LinkedIn posts on global climate action and investment news for the client’s climate risk analytics platform; measuring and managing investment exposure to climate risk.
Read moreCHATBOT CASE STUDY
cut-the-saas
REGION:Mumbai, India
Chatbot erica: bank of america's answer to modern customer engagement
SCOPE OF WORK:
AI chatbots and conversational chatbots have emerged as pivotal tools for customer engagement strategies. What sets them up for success? My data-driven case study on Bank Of America’s Erica finds out.
Read moreTHE GOOD FASHION FUND
The Stanford Social Innovation Review
REGION:California, USA
A unique global fashion fund invests in green textile manufacturing tech
SCOPE OF WORK:
The first-of-its-kind international fund, stakeholders from Amsterdam, Hong Kong, and Taiwan were interviewed for their insights. The article showcases the potential and limitations of using green technology in textile manufacturing and the future of climate investment. Chosen from one of many international stories, it was featured in the print magazine edition.
Read moreTHE FUTURE OF PAYMENTS
Agnes Muthoni
REGION:Kenya, Africa
Payments: the east leads the future of fin-tech
SCOPE OF WORK:
There is a new kid in the fintech market that is grabbing the global spotlight. While fintech funding seems to have dipped in most spheres, payments remain the darling. This data-driven analysis explores the growing global markets for payments, India’s phenomenal success story with UPI, and possibilities for African organizations in the global payment landscape.
Read moreRECRUITING GEN Z FACTORS
Indeed
REGION:India & USA
Recruiting gen z? don’t ignore these 5 factors
SCOPE OF WORK:
As Gen Z enters the workforce in larger numbers with each passing year, recruiters have cause for concern – over 53% of Gen Z are likely to leave their employers within two years, compared to just 36% of Millennials.One in ten data-driven thought-leadership articles written for the client, this one decodes the unique needs, aspirations, and values of Gen Z from a recruitment perspective.
Read moreREMOTE TEAM MANAGEMENT
Andela
REGION:New York City, USA
Five insights on running a fast-paced remote engineering team
SCOPE OF WORK:
COVID-19 plunged the workforce into remote work worldwide. Even as vaccines have allowed us to resume in-person work, remote work is here to stay. However, for senior leadership management, remote teams can be a whole new ball game. In this ghostwritten article, a director of engineering shares his five personal practices (including pitfalls to avoid) on the journey of remote hiring.
Read moreWORK BURNOUT
Howdy.care
REGION:Copenhagen, Denmark
Work burnout: 5 ways to read the signs and help employees recover
SCOPE OF WORK:
Employee burnout doesn’t happen overnight. It’s a series of triggers that occur over time. It can cause even the most passionate employee to become disengaged as a result. This guide helps you identify the signs of burnout in your teams, and the effective ways you can help employees recover from burnout, while preventing future waves of burnout.
Read moreTHE GIG ECONOMY
Indeed for Argos Multilingual
REGION:Boulder, USA
3 ways to keep your employees from joining the gig economy
SCOPE OF WORK:
It’s universally acknowledged that the gig economy is here to stay. One in ten data-driven thought-leadership articles written for the client, this one navigates how business owners, managers and recruitment heads can develop strategies suited to hire from the gig economy and create engagement models for greater retention in existing employees who might want to join this new market.
Read moreGROWTH LEADERSHIP
Agnes Muthoni
REGION:Kenya, Africa
The single most important thing i wish i did during my first 30 days as a growth leader
SCOPE OF WORK:
The article presents the thoughts of my client, a senior product leader, on the way she used upward management to clarify expectations for herself and her boss. Enabling them to build a strong rapport and trust.
Read moreWORK BURNOUT
Howdy.care
REGION:Copenhagen, Denmark
Work burnout: 5 ways to read the signs and help employees recover
SCOPE OF WORK:
Employee burnout doesn’t happen overnight. It’s a series of triggers that occur over time. It can cause even the most passionate employee to become disengaged as a result. This guide helps you identify the signs of burnout in your teams, and the effective ways you can help employees recover from burnout, while preventing future waves of burnout.
Read moreGROWTH LEADERSHIP
Agnes Muthoni
REGION:Kenya, Africa
The single most important thing i wish i did during my first 30 days as a growth leader
SCOPE OF WORK:
The article presents the thoughts of my client, a senior product leader, on the way she used upward management to clarify expectations for herself and her boss. Enabling them to build a strong rapport and trust.
Read moreDRUG MANAGEMENT WITH CHILDREN
GoStudent
REGION:Vienna, Europe
How to help your kids if they take drugs
SCOPE OF WORK:
Discovered that your teen is doing drugs and is at a loss for what to do? Don’t know what is the right way to react? Read this guide to mindfully handle the situation. One of 45+ blogposts written for the client on parenting and mental heath, the article shares the insights of a creative play therapist, on how to support your child to manage, recover and stop their usage of drugs.
Read moreDOWN THE RABBIT HOLE
Homegrown
REGION:Mumbai, India
Stories of drug addiction and rehab in india
SCOPE OF WORK:
One of 50+ stories written for the client, the feature carries the voices of addicts, medical doctors, and administrators to present the realities of drug addiction and rehab in India across socio-economic classes.
Read moreCO-WORKING CHOICES
Ministry Of New
REGION:Mumbai, India
3 signs you joined the wrong co-working space
SCOPE OF WORK:
In a personal blog post for my client, I share three signs that tell you you’re in the WRONG co-working space and how you can find the right one for yourself.
Read moreFLUSHING TABOO
The Stanford Social Innovation Review
REGION:California, USA
Flushing taboo: this eco-toilet can end open defecation in the world
SCOPE OF WORK:
Through this 25-year-old case study, we discover the design of an eco-toilet that could end open defecation in the world. The most challenging project of Payal’s career, the design of the toilet had not been trademarked and was discredited to various sources. Writing the true story involved assembling data, facts, timelines, and having real-time conversations with primary sources that had been under the radar for over two decades.
Read moreTHE VERANDAH HOUSE
Design Pataki
REGION:Mumbai, India
The verandah house – where nature dwells with ancestral legacy
SCOPE OF WORK:
Sponsored feature for India’s foremost digital design magazine, the piece explores the design ethos behind a family bungalow where nature dwells with ancestral legacy to re-brith an enviable home in both soul and body.
Read moreCRUELTY-FREE LEATHER
Homegrown
REGION:Mumbai, India
A new cruelty-free indian leather brand is making accessories for men
SCOPE OF WORK:
The ethos of this all-leather exclusive men’s accessories brand rests on three strong pillars that are durability, ethics and elegance. We spoke to Gaurav Godbole the man behind it to understand just how he manages to consistently stay true to this remarkable combination.
Read moreTHE NEXT TEXTILE POWERHOUSE
Bzaar
REGION:India & USA
From culture to commerce: india's is on its way to become a sustainable textile powerhouse
SCOPE OF WORK:
With the global manufacturing migration steadily moving away from China and strongly towards India, the sub-continent also stands out as a natural choice for businesses seeking to align with sustainability values. Find out with my data-driven stories, crafted to inform global B2B markets on the handmade sourcing landscape in India.
Read moreA NOTE OF RECOMMENDATION
Payal proved herself to be one of the most talented and thoughtful writers I ever had the pleasure of having on my team over the many years I ran Homegrown. She’s confident in her point of view, sensitive in her coverage, and genuinely cares about the quality of her work.
I still consider her work to be some of the publication’s finest till date and would recommend her to anybody looking for an independently-minded researcher/ writer who is capable of seeing things through end-to-end without constant supervision.
Creative Director, Founder & Forbes 30Under30 Asia (India)
Egodeath
The first time I spoke with her, I could already tell she is more than a writer, but an actual opinion leader. Payal truly cares about her work and can create real impact through the power of her words. Her drive and dedication make her a great asset to the team.
In a short period of time, she was able to get a real feel for our audience and became an expert in the field of ed-tech. It's an absolute pleasure to work with Payal, to see her dedication for creating content that truly matters and leave an impact on a global scale.
Team Lead Content Marketing (EU)
GoStudent
Payal’s copy is always timely, well presented and on-brief. She has produced work for me with fast turnaround times and the quality has remained consistent. She is a pleasure to work with, and I recommend her wholeheartedly.
Content & Editorial Officer
University of East Anglia
I worked with Payal, who reported from India, as an editor in the U.S. She submitted high-quality copy, was thorough in her sourcing, and took the time to gather deep knowledge on the industry she wrote about. When I asked for edits, she was responsive and easy to work with.
She was also clear about deadlines and the times that she was free or busy — a pleasure for a long-distance editor. I highly recommend working with her!
Editor In Chief Mercury - Banking for Startups
Payal is a talented content writer who produces quality content. Her ability to research and understand complex topics is truly impressive. She has a keen eye for detail and a strong grasp of the language. I highly recommend Payal to anyone looking for a talented content writer.
Head Of Content
The Red Pen
Payal is a pleasure to work with and was courteous, polite and professional in her approach towards our engagement. She understood the brief I provided her quickly, followed up with her own research on the topic in quick time and finally delivered a high-quality article in a short turnaround time. She was creative in her writing and delivered an article that required almost zero edits. Thank you Payal! If we get another chance, would love to work with her on our PR releases and other creative writing assignments.
Co-Founder
Antilles Cryptocurrency Ecosystem (ACE-X)
We rely on Payal to create thoughtful, smartly worded content to help boost reader engagement on topics related to climate risk. She brings a global touch that elevates our work. Payal hits her deadlines, readily picks up quick-turnaround projects – and is a pleasure to work with.
Chief Content Officer & Managing Director
Volpe Miller Inc
BASED IN MUMBAI, INDIA
WORKING WORLDWIDE
IST LOCAL TIME:
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